Intro & Challenge

As the Official TV Partner of the NFL, TCL Mexico wanted to go beyond the usual:

Offer Mexican NFL fans a new immersive experience around the 2023 Playoffs and Super Bowl LVII.

Solution

We conceptualized, designed and developed the TCL Arena in the Metaverse where NFL fans could relive the NFL Playoffs and Super Bowl excitement.

• Create an avatar
• Participate in various activities
• Attend interviews with local influencers
• Games and contests with many prizes

Complementing the excitement, we minted / created live triggered MO:ME:NT NFTs for every touchdown.

• Winning these MO:ME:NT by liking or cheeering
• Using them as entry tickets for winning draws

Results

With a small advertising budget pushing the campaign the results were impressive.

• 1,000+ fans visited the TCL Arena
• 10,000+ fans visited the Cheeer marketplace