English
Deutsch
6th STREET
Intro & Challenge
6th Street, a UAE based online retailer of apparel and accessories, wanted something different for their 2022 Black Friday activation:
- Create and engaging and innovative campaign
- Leverage the growing Metaverse trend
Solution
We conceptualized and developed Space 6, a customized Black Friday virtual mall including the following features:
- Dedicated stalls for different categories
- Designated area for partners and suppliers
- Cinema screening of advertisements
- Showcase of NFT collections by affiliate artists
- Exclusive daily deals through coupon codes
Results
Despite a modest advertising budget, the project significantly increased engagement and sales:
- 2,100+ visitors to Space 6
More Success Stories
